Business & Strategy

February 13, 2018
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Is it possible that finding targeted talent can be done easier, cheaper and more effective than using online job sites or job recruiters? Consider using Facebook advertising to find your next talented employee. While Facebook has become an integral marketing tool for businesses to promote their brands, products and services, there is another opportunity that

November 14, 2017
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Dr. Linda Shell RN (, in conjunction with PGx Medical (, announces expansion of program for pharmacogenetics testing in aging services.  Pharmacogenetics, a simple one-time diagnostic lab, covered by Medicare B, assists providers in aligning medications with a person’s DNA. Genetic testing has been used extensively in patients with arthritis, anticoagulants, and cancer for many

November 7, 2017

No matter what you do as a physician or pharmacist, some patients will respond far better to treatment than others, and some will have adverse side effects. Clay Bullard, President PGx Medical Medications can be very helpful and effective, but in approximately 40% of depression cases, drug therapy is ineffective. There is pharmacogenetic information available

October 31, 2017
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Last night we got a phone call from a company who; after terminating an employee, discovered that he had Admin access on their Facebook page. That access allowed him to remove all the other administrators on their Facebook page, change their cover and profile pictures, post rants about him being terminated from the company and

October 17, 2017
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Social media has become the de facto standard in online marketing – there is no disputing that. Some aging services communities are finding that social media can play an integral role in promoting their communities, connecting residents with family members and even helping with hiring challenges. But there are challenges. Who will do it? How

October 10, 2017
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The past two weeks, we’ve explored what an employee-first culture consists of and how it benefits employees and employers alike. The question now is, what are the first steps for putting a structure like this into place? And why is starting this transition process so difficult for some organizations? This is what Vineet Nayar’s book “Employees First, Customers

September 26, 2017
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Introduced in the previous blog, the concept of the employee-first culture has started to transform workplace structures across the world. Companies of all sizes and industries are seeing the benefits of prioritizing their employees’ needs and empowering them in their daily interactions with clients. What kind of impact might implementing an employee-centered culture have on organizations in the long-term

September 19, 2017
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You’ve probably heard the phrase “the customer is always right” a thousand times before. It’s so ingrained in our culture and everyday business practices because it seems like common sense. Prioritize the needs of the customer above all else and business will thrive. But there’s an often overlooked member of this equation that truly has the greatest impact