Empowering S.M.A.R.T. Goals – Make It Measurable

Have you ever heard the phrase “if you can’t measure it, don’t do it”? For many of us this seems unattainable, but the reality is that measuring attainment of goals is not a luxury, but a mission critical requirement. In a recent post we got started with “Empowering S.M.A.R.T. Goals – Getting Specific”. Checkout this […]

The ART of SMART: The Formula for Creating Meaningful Goals

As we’ve mentioned in previous blogs, we are actively looking to disrupt the status quo and develop the field of long-term care into the efficient, innovative agent of health service it was meant to be. We do this by setting for ourselves, and helping others set, well-constructed goals that work to improve weaknesses and capitalize on […]

The Key Statements of LindaShell.com: Mission

In our last blog post, we looked at the Vision of Lindashell.com; the ideal future we strive to create. We want to see long-term care fundamentally change to an industry of evidence-based practices that are routinely reviewed and ethics that are routinely prioritized. And, rather than throwing every plan at the wall to see if […]

Workforce Pressures: It’s Not About Just Millennials

As published in McKnights, by James M. Berklan, Editor

The following article excerpt was originally published online by McKnights Publications in the fall of 2016.  You may read the full post at the link provided below: There’s been a lot written and said lately about managing the youngest wave of workers — and rightfully so. This 18-35-year-old crowd is going to be HALF of […]

How to Become an Influencer and Promote Collaboration in your Facility

Contributed by By Emily Royalty-Bachelor, AANAC

“Collaboration is key.” It’s a well-worn phrase in just about any workplace, including long-term care facilities. And it’s a grand principle in theory. But when it comes to putting it into practice, it may feel a lofty aspiration—especially in light of tight deadlines, busy staffers, and an RAI process that requires others to complete their […]

Recruiting Talent With Facebook Advertising

Is it possible that finding targeted talent can be done easier, cheaper and more effective than using online job sites or job recruiters? Consider using Facebook advertising to find your next talented employee. While Facebook has become an integral marketing tool for businesses to promote their brands, products and services, there is another opportunity that […]

Making Innovation Work: Ambidextrous Organizations in the Seniors Housing and Care Industry

As published by Ryan Frederick, MBA

At LindaShell.com and Legacy Market Services we occasionally come across an article or research paper that we believe can fundamentally impact those directly involved in the field of aging services as well as the businesses that support this industry. Below is a summary (the Abstract) of the article. We recommend you download and read the full […]

Social Media Challenges In The Aging Services Market

Social media has become the de facto standard in online marketing – there is no disputing that. Some aging services communities are finding that social media can play an integral role in promoting their communities, connecting residents with family members and even helping with hiring challenges. But there are challenges. Who will do it? How […]