Special Resources

February 13, 2018
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Is it possible that finding targeted talent can be done easier, cheaper and more effective than using online job sites or job recruiters? Consider using Facebook advertising to find your next talented employee. While Facebook has become an integral marketing tool for businesses to promote their brands, products and services, there is another opportunity that

October 31, 2017
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Last night we got a phone call from a company who; after terminating an employee, discovered that he had Admin access on their Facebook page. That access allowed him to remove all the other administrators on their Facebook page, change their cover and profile pictures, post rants about him being terminated from the company and

October 17, 2017
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Social media has become the de facto standard in online marketing – there is no disputing that. Some aging services communities are finding that social media can play an integral role in promoting their communities, connecting residents with family members and even helping with hiring challenges. But there are challenges. Who will do it? How

February 11, 2016
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When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, Content and Channels. Marketers in the B2C space generally follow one set of guidelines while marketers in the B2B space generally follow another set of guidelines. Marketers in

January 26, 2016
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One of the most integral steps in creating a social media strategy is defining goals. During this stage of the process, most everyone indicates they want to generate leads with social media and increase sales as the primary goal. The consensus is that spending dollars on marketing is supposed to increase profit and increasing the