According to the United States Census Bureau, the population over 65 will have increased by 13.8% from 49.2 million to 56.1 million between 2016 and 2020 and further increase another

Of all the challenges (and complaints) we get in long term care settings, the quality of food (or lack of) seems to be at the top of the list. For

I recently read an article questioning the validity of social media ratings in long-term care vs. the rating system provided by CMS and I think the conversation should be expanded

Is it possible that finding targeted talent can be done easier, cheaper and more effective than using online job sites or job recruiters? Consider using Facebook advertising to find your

Last night we got a phone call from a company who; after terminating an employee, discovered that he had Admin access on their Facebook page. That access allowed him to

Social media has become the de facto standard in online marketing – there is no disputing that. Some aging services communities are finding that social media can play an integral

When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, Content and Channels.

One of the most integral steps in creating a social media strategy is defining goals. During this stage of the process, most everyone indicates they want to generate leads with