The field of aging services needs strong, resilient leaders, teams and organizations to navigate the challenging environment.

At we empower Aging Services organizations and leaders via leadership development, strategic planning, clinical education, business coaching and development services.

We do this by delivering high impact and SurTHRIVELeadership resources, targeted business solutions and educational tools, all focused on building resilient, thriving leaders, teams and organizations.

Our vision is to change the world of long term care

Our mission is to impact quality, add value and enhance the customer experience

We do that by working with organizations and providers that challenge the status quo, focus on resident care, and invest in people…embracing change and utilizing innovation to meet and exceed expectations.

Our Why, What & How:

We empower organizations and leaders as they support and serve those who care for older adults. In simple terms, we uplift seniors by equipping those who serve them, leading the business based on our core values and passions as we work with those we know and trust. It’s about our clients, and partners – not us.

We do this by delivering high impact, targeted business solutions, educational tools, and SurTHRIVELeadership resources to build resilient, thriving leaders with high impact teams and organizations.

Our work is managed and delivered by Dr. Linda Shell MA, RN and Bill Shell CPC , in collaboration with an experienced and established network of subject matter experts that bring proven, broad market and aging services success.