Last night we got a phone call from a company who; after terminating an employee, discovered that he had Admin access on their Facebook page. That access allowed him to remove all the other administrators on their Facebook page, change their cover and profile pictures, post rants about him being terminated from the company and

Social media has become the de facto standard in online marketing – there is no disputing that. Some aging services communities are finding that social media can play an integral role in promoting their communities, connecting residents with family members and even helping with hiring challenges. But there are challenges. Who will do it? How

At LindaShell.com and Legacy Market Services we occasionally come across an article or research paper that we believe can fundamentally impact those directly involved in the field of aging services as well as the businesses that support this industry. Below is a summary (the Abstract) of the article. We recommend you download and read the full

Simple tips you can use to change your blogging strategy that will increase visibility on search engines, drive more traffic to your website (blog site), and potentially generate more activity for your business. The connection between blogs and SEO starts with the fact that with every new blog post becomes a new page on your

When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, Content and Channels. Marketers in the B2C space generally follow one set of guidelines while marketers in the B2B space generally follow another set of guidelines. Marketers in

One of the most integral steps in creating a social media strategy is defining goals. During this stage of the process, most everyone indicates they want to generate leads with social media and increase sales as the primary goal. The consensus is that spending dollars on marketing is supposed to increase profit and increasing the