According to the United States Census Bureau, the population over 65 will have increased by 13.8% from 49.2 million to 56.1 million between 2016 and 2020 and further increase another 16.4% from 56.1 million to 65.2 million people between 2020 and 2025. It should come as no surprise that the number of for-profit and not-for-profit

Of all the challenges (and complaints) we get in long term care settings, the quality of food (or lack of) seems to be at the top of the list. For many of our residents what they eat has less to do with getting the daily allotment of nutrients, and more to do with maintaining a

I recently read an article questioning the validity of social media ratings in long-term care vs. the rating system provided by CMS and I think the conversation should be expanded on. The Centers for Medicare and Medicaid Services did a fantastic job when they created their 5-star review system, but similar to other government agencies,

Is it possible that finding targeted talent can be done easier, cheaper and more effective than using online job sites or job recruiters? Consider using Facebook advertising to find your next talented employee. While Facebook has become an integral marketing tool for businesses to promote their brands, products and services, there is another opportunity that

Last night we got a phone call from a company who; after terminating an employee, discovered that he had Admin access on their Facebook page. That access allowed him to remove all the other administrators on their Facebook page, change their cover and profile pictures, post rants about him being terminated from the company and

Social media has become the de facto standard in online marketing – there is no disputing that. Some aging services communities are finding that social media can play an integral role in promoting their communities, connecting residents with family members and even helping with hiring challenges. But there are challenges. Who will do it? How

When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, Content and Channels. Marketers in the B2C space generally follow one set of guidelines while marketers in the B2B space generally follow another set of guidelines. Marketers in

One of the most integral steps in creating a social media strategy is defining goals. During this stage of the process, most everyone indicates they want to generate leads with social media and increase sales as the primary goal. The consensus is that spending dollars on marketing is supposed to increase profit and increasing the