When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, Content and Channels. Marketers in the B2C space generally follow one set of guidelines while marketers in the B2B space generally follow another set of guidelines. Marketers in

One of the most integral steps in creating a social media strategy is defining goals. During this stage of the process, most everyone indicates they want to generate leads with social media and increase sales as the primary goal. The consensus is that spending dollars on marketing is supposed to increase profit and increasing the