Lofty goals can be exciting to think about; but are they attainable? It’s hard to accomplish “world peace” if you don’t know the name of our next-door neighbors.

Our third term stresses the importance of goals that are attainable.

While an attainable goal may stretch a team to achieve it, the goal should not be extreme. That is, the goals are neither out of reach, nor below standard performance, as these may be considered meaningless.

When you identify goals that are most important to you, you should begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.

• You can attain goals you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps.
• You can see goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them.
• When you list your goals, you build your team and organization. You see yourself as worthy of these goals, and develop the plans and actions that allow you to possess them.

For example, a typical goal would be, “increase community visibility and census by spending less on marketing.” But an attainable goal would say, “impact and increase community visibility and census while achieving 25% ROI on marketing. We’ll do this by reducing ineffective marketing dollars spent vs. revenue received in the first six months after resident admission.” The key here is that 25% may be more attainable based on the time and resources available.

How are your goals going to be more attainable today? We challenge you to take a few extra moments to think about attaining your goals, simplifying each step, improving clarity, and making things happen!